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You’ve studied the most recent sales report, and the figures aren’t quite what you’d like. Now that you’re under pressure, you’re looking for new strategies to increase eCommerce sales quickly. However, you don’t want to overlook quality in favour of quantity. Not to worry. We’ve got your back.
When a website’s owner wishes to increase e-commerce sales, there are always two high-risk scenarios. First of all, the sales are doing so well that it doesn’t seem necessary to do anything new. Second: A negative or abrupt decline in sales set to trigger an alarm. Even stranger: the solutions to both instances are identical.
Even a little reduction in your e-commerce sales can be worse than letting your guard down. We provide you with 10 smart strategies that you may do to boost your sales moving forward, regardless of whether your online conversion and sales rates seem good or risky.
Reasons why you’re not having sales
To pique people’s interest in your offer, you need more than a fantastic product or service. When using your products or services or conducting online transactions, customers expect top-notch experiences. Analyze historical transactional data, and determine which of the following are holding back your business:
- No idea of the ideal customer
- No optimized website
- The online appearance of your website doesn’t seem to build trust
- Paid ads messaging is off!
- Poor customer support
- No clear delivery time or is too long
If your website seems to have any of the following issues, waste no time getting rid of them. Let’s move towards the quickest ways to increase e-commerce sales.
1 – Take good care of your loyal customers
It’s much simpler to keep and convince clients who are already familiar with your company and products than it is to find brand-new ones. How frequently do you study and engage your most devoted customers to identify trends and audience segments for your main audience? You have probably forgotten to take care of this.
An established customer increases their purchase amount and fills their shopping basket with more items. You should create marketing strategies that jog these devoted clients’ memories. Choose the items that are top sellers on your platforms based on the preferences of your customers. These products can persuade more people who fit the same profile.
2 – Launch new products
A technique to increase your e-commerce conversion rates is to build your business with new products. Given that a new product can take up to 12 weeks to launch, you need ample time and resources. Publish product pages with pre-sell or out-of-stock products instead of starting from scratch if you’re worried about failing. By doing so, you can learn how many people are actually interested in that product.
3 – Improve content quality
The quality of the product content is the primary factor in all e-commerce strategies. Your chances of getting more online sales will increase as you provide more content to customers. This holds true for all of your catalogue content: the more details you provide, the more likely it is that buyers will make a purchase.
4 – Improve your shopping cart security
Making your security and antifraud logos and seals prominent in your online business is the best strategy since nobody really reads privacy rules.
They must obviously be authentic seals because using fake ones could result in legal issues if you don’t pay for the service. Norton is the official security service that customers value the most, however, there are many others, including – SSL Value, PayPal Verified, Google Trusted Store, Truste Certified Company.
5 – No better day to use social media than now
Among social media networks, Facebook, Pinterest, Twitter, YouTube, and Reddit have the highest conversion rates for e-commerce companies. While growing your fan base, provide giveaways, coupons, or event invitations. Additionally, research influential people, not only billionaire personalities.
6 – Encourage good user reviews
E-commerce conversion rates are increased by 14% to 76% by customer reviews. Keep a close eye out for issues that could decrease your sales. For instance, if you offer earrings, perhaps many customers are whining about the lack of reference images. Alternatively, if you sell organic cosmetics, your clients might inquire as to where your suppliers are located.
7 – Build affiliate partners’ network
An odd but highly effective strategy to boost e-commerce sales is a partner’s scheme. Due to the possibility of receiving commissions in exchange, other companies may market your products or services. Publish a simple way for people to contact you, provide comprehensive benefits information, and encourage partnerships.
8 – Grow your up-sell and cross-sell strategies
Recommending products and services is known as cross-selling. Amazon makes 35% of its money on related products. Apply this principle to your own online store and consider including additional catalogue information on each product page and throughout the entire purchasing experience.
Upselling refers to providing customers with a product or upgrade that is in a higher category. According to Econsultancy, upselling can be up to 20 times more successful than cross-selling. To provide customers with the chance to improve their purchases, you should constantly use text and graphic strategies.